Do you wear a SHIT-SHIRT?
SHI[R]T is an innovative platform that focusses on transparency, honesty and locally produced garments, founded by Eva Wagensveld and Jeffrey Heiligers. The online platform offers a collection of progressive, young designers that get a chance to put their garments on the market and sell them.
Inspired by the Fashion Manifesto of Lidewij Edelkoort; “How can a garment be cheaper then a sandwich?” the two designers started this initiative. The goal is to create awareness about the buying behaviour in our society and the impact it has on the environment. “We noticed that a lot of people do not make conscious purchases when they shop.” according to the founders Eva and Jeffrey. “With this platform we want to make them more aware of their buying behaviour and change this.”
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Encouraging a conscious choice when it comes to buying clothes has been a starting point of SHI[R]T. Focussing on bringing designers together that embrace a sustainable vision towards fashion and society. The platform distinguishes itself by giving designers the freedom to form a unique mix of sustainable production methods and / or material use. SHI[R]T shows that sustainable clothes do not necessarily have to be dull but can be very innovative and inspiring.
To interact with society SHI[R]T asks the following question: “How much do you value a T-shirt?”. You can donate money in exchange for a SHI[R]T. The money raised will be used to continue the development of the platform for young and upcoming talent with a sustainable vision.
The initiative was launched during the opening of FASHIONCLASH Festival, focussing on the topic ‘Does fashion make sense’ in Maastricht on June 30, 2017.
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Photography by Team Peter Stigter